Having the experience in leading Events and Exhibitions Management, we proudly participated in the prestigious International MICE Summit (IMS), hosted in Riyadh, Saudi Arabia, and organized by the Saudi Conventions & Exhibitions General Authority. The summit, uniting over 2,000 Meetings, Incentives, Conferences, and Exhibitions (MICE) industry pioneers, reinforced the theme: "Public-private collaboration: Fuelling MICE growth."

As articulated in the summit's key takeaway: Industry leaders revealed how major events accelerate a city’s evolution, boosting tourism, inspiring private-sector innovation, and attracting long-term urban investment that lifts global competitiveness and delivers enduring economic value.

Our focus at IMS was showcasing our understanding of the full suite of event management services—from strategic execution and end-to-end management to utilizing cutting-edge event technology and custom exhibitor services—can transform ambitious goals into measurable results for clients across the Kingdom. We are committed to being the trusted partner for world-class corporate events, exhibitions, and conferences, driving the growth of Saudi Arabia's vibrant MICE sector under Vision 2030.