We are thrilled to announce a major milestone for Saheel Business Services Company (Saheel)! We have officially been awarded the prestigious tender for The Ghazi Coffee City Project by the Ministry of Environment, Water and Agriculture (MEWA). This win marks a significant step not only for Saheel but for the future of specialized agricultural projects and the burgeoning coffee industry in the Kingdom of Saudi Arabia.

Why Saheel is the Ideal Partner for "Ghazi Coffee City"

As a leading company in food industry trade and distribution across the MENA region, Saheel presented a comprehensive and winning strategy for this ambitious coffee cultivation project. Our success is built on a foundation of extensive experience across the entire food supply chain:

• Financial Stability & Investment: Saheel benefits from a strong investment framework and easy access to financing through its parent company, Saheel Group, complemented by close relationships with leading financial institutions. This ensures the necessary funding and stability for a large-scale project like Ghazi Coffee City.
• Superior Logistics Network: Our vast logistical network across Saudi Arabia—encompassing transport, storage, and distribution—guarantees that the green coffee products will efficiently reach customers and markets.
• World-Class Management Expertise: Saheel's leadership possesses years of accumulated experience within major global food corporations. This ensures the project is managed with modern methodologies and the ability to source essential international expertise, significantly raising the project's success rate.
• Marketing & Retail Synergy: We bring deep marketing and promotion expertise for food products. Crucially, our collaboration with the Saudi Coffee Company for the marketing and sale of raw coffee, combined with our sister company that owns a chain of specialized coffee shops in Riyadh, creates an instant, powerful market advantage.
• Unwavering Commitment to Quality: Saheel is dedicated to the highest quality standards throughout every phase of coffee cultivation, from selecting the finest seedlings and coffee varieties to processing and distribution.

Our Vision for the Ghazi Coffee City Project

In line with our commitment to quality and innovation, Saheel's objective for The Ghazi Coffee City Project is multi-faceted:

1. Cultivating the Finest Coffee Varieties: We will carefully select the coffee varieties best suited to the Saudi climate and implement the highest agricultural practices to ensure exceptional bean quality.
2. Manufacturing High-Quality Coffee Products: Utilizing our extensive expertise in food product manufacturing, we will apply the latest technologies to perfectly process the coffee beans, preserving their unique aroma and flavor.
3. Developing a Strong Coffee Brand: Saheel plans to develop a powerful coffee brand renowned for its premium quality and distinctive flavor, further elevating Saudi Arabia's profile in the global coffee market.

Saheel's vast experience in the cultivation, manufacturing, distribution, roasting, grinding, and serving of coffee makes us the ideal partner to bring this pioneering project to life. We are committed to innovation and delivering products that meet the evolving needs of the consumer market, ensuring The Ghazi Coffee City Project becomes a resounding success.